By Scott Seaholm, Assistant Director, South Loop KinderCare
With a gentle wind blowing in from Lake Michigan, the sun begins to set behind the city skyline; an excited murmur rises from children, parents, and neighbors who have gathered in Cottontail Park as the projector flickers to life.
“The movie is starting!”
Last month, the South Loop KinderCare sponsored a “Movie in the Park” at Cottontail Park, the public park across the street from their center, featuring “Finding Nemo” on the big screen. Flyers went out to local businesses, bulletins showed up on the Greater South Loop Association website, and it was even a Feature Event on Chicago’s Upcoming Events website. Word spread throughout the community and, as the date approached,
a more picturesque night could not be summoned.
“We set-up a table with some information about who we are and how we can help local families find care and socialization for their children” explained director Jessie Black.
“And how they could find snacks for the movie!” added assistant director, Scott Seaholm.
The two were stationed at the entrance to the park, passing out juice, snacks, and answering questions about the programs offered at KinderCare.
“People were really excited just to see us!” they gushed. “In the city, it’s hard to get noticed – there are just so many business! I mean, we have four childcare centers on this quarter mile of street alone! So, this was a great way to ingratiate ourselves into the greater community of the South Loop–to let them know that we’re here and we’re excited to help the community as a whole.”
As the movie started, more than 200 people sat down in the grass with excitement in their hearts. They’d been given a place to go in the city where they could see friends and neighbors – they’d been given a place to go where families come first – and KinderCare was responsible for that. In the end, what more could we ask?
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