When Lona Crovetti, a Champions Area Manager in Illinois, learned from her enrichment program manager that one of her school districts planned to host a Color Run for Wellness, she knew that was just the kind of activity her team needed to participate in.
“We wanted to support our district,” she said, explaining that the run was a fundraiser for the Beach Park School District. “It also aligns with our company goals about promoting a healthy lifestyle. We provided healthy snacks at our sites, but we wanted to show children the values of a healthy life. We’re raising children and we want to make sure we’re supporting healthy habits for the children we serve.”
Crovetti and her team not only signed up for the run (and walk), they donated healthy snack bars, fresh fruit, and water and set up two tables at the run to showcase information about their summer camp and robotics program. About 15 Champions teachers and staff members and from several sites (and their families) participated, and most of them walked or ran in the race, donning white shirts and getting peppered with colored powder along the course.
The Champions tables were near the start of the race course. Crovetti said race participants mingled until the event started, talking with Champions teachers about summer camps and watching the robotics program demonstration – which fascinated many in the crowd. Several families inquired about the Champions programs at their local school, asking about tuition and how to enroll their children.
Although Crovetti thinks her team will gain several new families as a result of Champions’ participation in the Color Run, what’s more important to her is that her team had the opportunity to showcase their involvement in the community. Children were excited to see their program teachers at the run, going right up to their favorite teacher and talking with them.
“Aside from the business aspect, what I did see is just that sense of community that teachers are able to have with the families of the children in our programs,” she said. “When you see them talking [with their program families] or getting a hug from a child, you know that you’re not just watching a child; you’re part of their family.”