Superheroes have super tools at their disposal, like flying cars and a utility belt filled with every imaginable gadget, but in Nancy Arvidson’s area, superheroes rely on simple (but no less effective) tools: phones and Family Builder. In her Schaumburg, Ill., district, her superheroes are center directors gearing up for another successful National Connect Night – a night dedicated to connecting with inquiring families and arranging tours. Read on for tips from her team.
- Determine a district enrollment and retention lead. These leads are in charge of making sure each district has the tools they need to rock National Call Back Night. In Nancy’s district that means sending out tips and reminders to CDs, but also recognizing CDs for the progress they’re tracking in Family Builder – like the most tours booked in the past week, or the biggest number of activities logged.
- Build on lessons learned at the June CD Academies. “Each CD learned their own lesson,” Nancy said. “Now they understand the connection between relationships and engagement and enrollment.” Building relationships with families is a big purple cow trait, and it starts at the tour. Something as simple as “We’ve been waiting to meet you,” instead of “Thanks for coming,” can give potential families a welcoming feeling right off the bat.
- Utilize your purple cow during calls with prospective families. Focusing on what sets your center apart is a great way to increase tours.
- Be more confident about assuming enrollment. Turning a prospective family into the newest members of your center community means going a step beyond scheduling a tour date. Be prepared with personalized tour packets and start working on the family’s enrollment agreement once the tour concludes. Let the family know you’re looking forward to welcoming them to your center and you’re going to start working on creating a smooth transition today.
- Document your work in Family Builder. Every. Single. Call. And. Email. Each outreach effort is another opportunity to connect with a family and begin building a relationship with them. “It’s not a checklist or an activity you need to do so your district manager has an updated list,” said Nancy. “It’s a time to connect with families – personalize an email, add details to the notes section.”
National Connect Night does make a difference in the number of inquiries and tours centers have. Between that and the Community Social, KinderCare centers had nearly 5,300 inquiries in August – which turned in to about 3,300 tours. After the successes of August, perhaps September will see a record number of inquiries and tours after the second National Connect Night of the Back to School season.