As the school year comes to a close, so does the second season of Knowledge Universe’s literacy effort with the Portland Trail Blazers, Read BIG. The Oregon-wide initiative encourages elementary school students to get reading; in the first year of the program, nearly 4,000 kindergarten through third grade students from 120 local elementary schools logged hundreds of reading hours.
“Our partnership with the Trailblazers allows us to reach so many more families and children with our message of literacy,” said David Roy, head of Corporate Social Responsibility. “Read BIG helps spread the love of reading to as many children as possible.”
During the Trailblazer’s basketball season, KU hosted reading events in local elementary schools, including a recent trike race at Whitman Elementary School in southeast Portland.
The partnership also earned KU a presence in game broadcasts and in the Moda center arena. In September, Trailblazers center Robin Lopez helped the NSC march to Beach elementary school and present students there with the school supplies needed for a successful school year.
“The Trailblazers are great to work with, and we’ve done a number of things to partner with them,” said David. At the NSC All Hands meeting at the Moda Center in December, Trailblazers CEO and President joined Tom Wyatt on a panel about business growth.
Stay tuned for information about next year’s Read BIG initiative!