Every month Knowledge Universe centers host an open house night for current and perspective families. The nights are a time to forge connections and engage parents, children, and teachers in a variety of fun activities. At the Preston Meadow KinderCare center in Plano, Texas, open house is also an opportunity to bring community resources to parents.
Previous open house events included representatives from Sam’s Club and a local bank as well as financial advisors from Edward Jones.
“I invite [these companies] to be available for parents and teachers during pick-up time on open house day,” said Allison Field, Preston Meadow center director. “It’s more convenient for families and it’s good to have these resources for them.”
Families appreciate this gesture. Many are interested in the information these local businesses provide – such as setting up a savings account for their child’s future college fund – but are too busy during the week to gather this information on their own.
Allison also includes fliers and business cards from these groups on her community social board. Families new to the area often ask for recommendations for things like pediatric dentists, and when they do Allison points parents to the resource board, where they can find all sorts of information about their new community.
Christy Park, field marketing manager for KU, says center directors should always feel free to tailor ideas and events to their center community.
“The monthly community social gives each center a chance to show their individuality as well as creating an opportunity outside of the day-to-day routine to engage with both current and prospective families,” she said. “When done right, as Allison shows, our centers truly become a destination for all community families – enrolled or not – to socialize and obtain valuable information.”